Our vision

Coca‑Cola HBC aims at becoming an undisputed leading beverage company in every country where it does business. Being a part of the Coca‑Cola HBC group Coca‑Cola HBC Belarus shares its vision, strategy and purpose.

Our values

Everything starts with our values. They are what make us different and motivate, inspire and energize us to help us reach our goals.

  • Authenticity: we have deeply felt values, act with integrity and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them and empower them
  • Performing as one: we believe in the power of working together contributing in every interaction
  • Winning with customers: our customers are at the heart of everything we do

Our people

Our people play a fundamental role in the sustainable growth of our business. We are committed to recruiting, developing and engaging talent and encouraging a high performance mindset across the business.

Strategic framework

Our strategic framework is driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership. We remember that success will come from collaboration across the business and strong partnership with The Coca‑Cola Company.

Coca-Cola HBC strategic framework diagram