Our wider purpose

We believe in what we do and we believe it matters to our business and beyond.

Happiness is what we spread with every bottle in the marketplace. Our happiness comes from within and spreads to our consumers, customers and partners as we share our love for our brands and our joy in lifeIn every country in which Coca‑Cola HBC operates, it has an impact on the lives of consumers, employees and communities. This brings a wider responsibility and as result – a wider purpose for the business. That purpose is to bring togetherness, spread happiness and inspire a better future.

Our purpose motivates our people to make a meaningful contribution – not just to our business but to society as a whole. It expresses our love for our brands, the passion we have for our business, our care for one another and our optimism which keeps our aspirations and expectations high.

  • Togetherness is what defines us - we always stand up for one another, look to bring meaning to our everyday lives and contribute to the greater good of the world.
  • Happiness is what we spread with every bottle in the marketplace. our happiness comes from within and spreads to our consumers, customers and partners as we share our love for our brands and our joy in life.
  • A better future is what we aim at by growing together with our community towards a sustainable future.