Over 2300 young and ambitious Belarusians have been trained under the #YouthEmpowered program since 2017 and started their own business

Despite the spread of coronavirus COVID-19 pandemic, Coca‑Cola HBC Belarus does not suspend the project, but enhances digital aspect and transfers to online webinar trainings.

Due to the new format, even more young people from all over Belarus can join remotely and will be able to increase their financial and legal literacy, develop business skills, and get tools for personal growth. Young people boost their soft and hard skills — competencies that are in demand on the labor market and are necessary for every successful person.

Each training is dedicated to a certain type of business. It lasts four days, three hours each day. The uniqueness lies in the fact that the trainings are held under the mentorship of practicing businessmen, business coaches, popular bloggers with whom you can chat face-to-face live and whose experience you can apply when initiating your own business.        

Together with our partners, we are constantly improving training programs and expanding specialized topics, considering recent trends in the development of small and medium-sized businesses, as well as global market trends. Some new specialized topics that we have added to already popular topics are: “How to open a café”, mentored by Maryna Voskresenskaya, SCAE National Coordinator in Belarus, founder of the Coffee Fest Belarus; “Catering” mentored by Olga Prokopieva, co-founder of Prokopiev Catering; “Digital Marketing” mentored by Dasha Genser, business consultant, founder of Baseline school; “From idea to a beauty business” under the mentorship of Marina Kondratieva, owner of the Biblioteka beauty bar; “Marketing, PR, promotion” under the mentorship of Dmitry Gmyza, founder of GBS communications agency, and others.

Due to difficult epidemiological situation in the country, adjustments have been made to the trainings schedule. All relevant information, including training programs and the registration form, is available on the website here. 

And even though we are now not so close to our participants, as during live sessions, we do our best for their comfort and safety!

Topics of upcoming trainings: “How to open a café” (April, 14–17), “Digital Marketing” (April, 21–24).

Youth Empowered is an international youth empowerment program implemented by Coca‑Cola HBC in 28 countries. The Coca‑Cola system in the world aims to inspire more than 1 million young people through the #YouthEmpowered program by 2025.