Responsible marketing

We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

At Coca‑Cola HBC Belarus the best interest of the communities in which we operate is our key priority. We believe that responsible marketing is a core issue for our economic, environmental and social impacts – it enables us to foster community trust and align our products with what consumers prefer.

Our marketing initiatives fully comply with marketing communication laws, standards and voluntary codes – this includes advertising, promotions and sponsorship.

 

Coca-Cola CUP finals
Football tournament "Coca‑Cola CUP"

Honoring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12.