Youth development

We support different educational programmes to inspire young people to achieve their goals and dreams .


Business school "From Idea to Business" started in the middle of February 2017 as a part of #YouthEmpowered programme. The project is driven by Coca‑Cola HBC Belarus and State youth business incubator. The business school is targeted to people aged 18-29 who have just started or only going to start their own business or career. Three-days training program includes workshops, real business case studies and mentoring from successful professionals ready to share their knowledge and experience. Financial and legal principles, project management and fund-raising, marketing and human recourses management and many other essential topics are covered during the trainings. 300 young entrepreneurs were trained in 2017.

Working with universities

Coca‑Cola HBC Belarus works closely with Belarusian universities to support talented young people. Cooperation with Belarusian State University started in 2005 and since that time Coca‑Cola HBC Belarus has been supporting Republican Law Student Competition among other initiatives.

Another long-term priority of ours is to support the work of State Ecological University on different projects aimed at environmental protection, as well as awareness of major ecological issues. Since 2010, we have supported universities' scientific conferences are initiatives . For 6 years in a row we have supported the works of the volunteering crew at the Berezinskii biosphere reserve.

Plant tours

In 2017 we open our doors to more than 10 000 visitors. The opportunity to see the production lines, hear the story of the most loved sparkling drink in the world and get souvenirs from Coca‑Cola attracts visitors from all over Belarus. Our visitors should be over 12 years old in a group of minimum 10 people.