Sustainability approach

Corporate responsibility and sustainability defines every aspect of our business

Corporate responsibility and sustainability is an indispensable part of Coca‑Cola HBC’s culture. It guides our decisions and long-term investments to ensure we deliver lasting value.

The three strategic objectives at the core of Coca‑Cola HBC’s sustainability approach are:

  • Promoting health & wellness
  • Minimizing our environmental impact
  • Giving back to our communities
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Health & wellness

We promote health & wellness through:

  • Using evidence-based science
  • Innovating
  • Offering choice
  • Informing with transparency
  • Marketing responsibly
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We minimize our environmental impact in the whole value chain through implementing, where appropriate, specific targets to:

  • Reduce our water, energy usage and produced waste
  • Drastically decrease our Green House Gas (GHG) emissions
  • Improve packaging, increase recovery and recycling, decrease waste to landfill
  • Source sustainably


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We’re giving back to our communities by:

  • Creating a positive socio-economic impact where we do business
  • Supporting community water and environment stewardship programmes
  • Implementing internship programmes and partnering with educational institutions to address youth employment
  • Partnering with international societies to provide emergency relief across our footprint