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Current Site: Belarus
Site Selector
Current Site: Belarus
The Coca‑Cola Company and its 300 bottling partners – including Coca‑Cola HBC – together make up the Coca‑Cola system. The sustainable growth of the whole system depends on the shared values and goals of The Coca‑Cola Company and its bottling partners, as well as on the collaboration and support that exists between all parties.
The Coca‑Cola Company is responsible for creating demand through consumer marketing and brand development. It also sources ingredients and manufactures and sells concentrates, drinks bases and syrups.
As a bottling partner, Coca‑Cola HBC is responsible for meeting this demand through manufacturing, packaging, distributing, and merchandising the finished branded soft drinks to customers, who then sell the products to consumers. We as a bottling partner are also responsible for customer marketing and outlet execution.
Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company, with annual sales of more than 2 billion unit cases (11 365 000 liters) across 28 countries and three continents, serving a population of approximately 595 million people.
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