The Coca‑Cola HBC business model is at the heart of everything we do. It defines the activities in which we engage, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders – in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

Coca-Cola trucks

We add value by


Broadening our distribution while being more efficient ...

Coca-Cola HBC Belarus brand portfolio

Joining forces with our customers for flawless execution…

Coca-Cola HBC Belarus' employee with a supplier


Focusing on developing partnerships with local suppliers…

Coca-Cola CUP finals


And winning the trust of our consumers and stakeholders and operating a sustainable, responsible business in the communities where we work.

Sharing value

Coca‑Cola HBC creates value by running a profitable, sustainable and responsible business.