About our commitments
We want to produce high-quality products, provide them responsibly and promote a healthy and balanced way of life.
1. Offer low or no-calorie drink options in every market
To give greater choice, Coca‑Cola HBC is providing more diet, light and zero-calorie drinks in its portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of Coca‑Cola HBC’s products clearly and transparently helps people to make good choices and to manage their overall energy needs during the day. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
3. Market responsibly, including no advertising to children under 12 anywhere in the world
We make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12. This policy applies principally to television, radio, print and internet.